Each year, Drunk Elephant’s coveted holiday sets claim the top slots on skincare enthusiasts’ wishlists. And at the tail end of a year that’s been different by every definition of the word, one thing remains steadfast—the return of the brand’s luxury “Trunk” gift set. Last holiday season, Trunk 3.0—the third iteration of the Trunk family—featured an array of the brand’s best-selling skincare products packed into a miniature skincare fridge. This year, Drunk Elephant is taking things a step further (and deeper into the luxury category) with a suitcase full of the brand’s skincare essentials, from a daily cleanser to a weekly chemical peel.

Here’s what you’ll find inside Trunk 4.0:

  • Beste No. 9 Jelly Cleanser
  • C-Firma Vitamin C Serum
  • B-Hydra Intensive Hydration Serum
  • Protini Polypeptide Cream
  • Umbra Tinte Physical Daily Sunscreen
  • T.L.C. Framboos Glycolic Night Serum
  • Shaba Eye Serum
  • A-Passioni Retinol Cream
  • Luxury Virgin Marula Oil
  • T.L.C. Sukari Babyfacial

Drunk Elephant—which sold to Shiseido in 2019 for $845 million—was originally founded by Tiffany Masterson. (Today, Masterson holds the office of chief creative officer.) In the earliest phases of formulation, Masterson wanted all of Drunk Elephant’s products to be mixable, which means you can blend each step in your routine (except for cleanser) in the palm of your hand to create an A.M. or P.M. skincare “smoothie.” This brand crux was key to choosing which products would go into this year’s Trunk.

“I chose the products for the Trunk 4.0 based on what I would need to make daytime and nighttime smoothies that would be customizable to suit the climate and what my skin needed no matter where I was in the world,” says Masterson. “One of my favorite places to travel is Southern California, where the air can be dry–so I might make a smoothie of Protini, Marula and B-Hydra for example. Or if I’m closer to home in a more humid climate like Austin, TX, I might just mix a little B-Hydra and C-Firma.” SPF, she notes, is essential year-round no matter the climate you live in, so including Umbra Tinte “was an absolute must.”

As for the vessel that would house this year’s Trunk products, Masterson went with a crisp white Monos suitcase. “When I was thinking about the concept for the Trunk 4.0, I was looking forward to all of the new countries where Drunk Elephant will be launching in 2021 and so excited to go to those places and bring the Drunk Elephant philosophy to new regions,” says Masterson. “Of course now the very idea of travel has taken on a new significance. Along with the rest of the world, I have a more profound appreciation for what a gift it really is.

“Monos and Drunk Elephant have so many common values, so they seemed like the perfect fit–most importantly they put their customer first,” she continues. “Monos suitcases are so well made, and they put a high value on simplicity. I love that their name was inspired by the Japanese phrase ‘mono no aware’–the profound appreciation of the beauty in fleeting moments.”

Drunk Elephant’s Trunk 4.0 is available on Sephora and Drunkelephant.com starting October 12.

Source link

2 thoughts on “Drunk Elephant’s Holiday Launches Include A $450 Suitcase Full Of Founder Favorites”

Leave a Reply

Your email address will not be published. Required fields are marked *